Hardscape Contractors reports that fiberglass and gunite pools represent 90% of Kansas City luxury pool demand, as homeowners invest in comprehensive outdoor living spaces.
The KC market has traditionally been a gunite plaster and fiberglass market, not vinyl liner. Luxury homes here have always featured gunite, and fiberglass is a strong comparable option at a reasonable price.”— Mike JonesonOVERLAND PARK, KS, UNITED STATES, August 12, 2026 /EINPresswire.com/ — Data from the design-build company’s Overland Park branch indicates that Johnson County homeowners are selecting fiberglass and gunite construction for comprehensive outdoor living projects
Fiberglass and gunite pools now account for approximately 90% of new pool demand across the Kansas City metro, based on project data from Hardscape Contractors, a design-build firm serving the region from its Overland Park location. Fiberglass construction makes up roughly 60% of the company’s Kansas City pool projects, gunite and concrete construction another 30%, and vinyl liner pools the remaining 10%—a distribution that challenges the Midwest’s traditional image as a vinyl liner market.
These figures reflect a broader shift in how Kansas City homeowners are designing their backyards. Throughout Johnson County and the southern KC metro, including Overland Park, Leawood, Olathe, and Mission Hills, homeowners are increasingly investing in full outdoor living projects that position the pool as the focal point of a carefully planned space rather than a simple standalone feature. This trend favors gunite and concrete pools, which provide complete flexibility over shape, depth, and integrated elements like spas and sun shelves, as well as fiberglass pools, which offer a resort-quality appearance with faster installation and lower maintenance requirements.
Founded in 2008, Hardscape Contractors builds custom pools and outdoor living spaces across the Kansas City metro from its office at 7133 W 95th Street, Suite 220, in Overland Park. The company manages design, permitting, and construction in-house, a strategy well-suited to Johnson County’s clay soils, municipal permitting processes, and freeze-thaw cycles. So far this year, the firm has completed six Kansas City projects, with additional builds planned for the rest of the season. As demand concentrates on higher-end construction, the company’s local design-build approach stands apart from national pool franchises that install only one pool type and leave patio, lighting, and landscaping work to outside contractors.
“Traditionally the KC marketplace has been a solid gunite plaster market and fiberglass marketplace,” said Mike Joneson, owner of Hardscape Contractors. “KC has never been big on vinyl liner even though the vinyl is customizable and priced lower. Luxury homes in the KC market have always had gunite/plaster, and I believe the fiberglass in their eyes is a very nice comparable product. The drawback to fiberglass is the limitation of custom options. Fiberglass offers very good options at a reasonable mid-level price. Luxury Vinyl Liner is a very good option that offers both customized features similar to gunite at a great price.”
Hardscape Contractors intends to continue investing in the Kansas City market, including expanded service capacity to meet the region’s growing need for design-build outdoor living projects. The firm also serves the Omaha metro from Papillion, Nebraska, and the Nashville area from Brentwood, Tennessee.
About Hardscape Contractors
Founded in 2008, Hardscape Contractors is a full-service design-build firm specializing in custom pools, outdoor living, hardscaping, and landscape design for residential and commercial clients across Nebraska, Kansas, and Tennessee. The firm serves the greater Kansas City metro from its office at 7133 W 95th Street, Suite 220, Overland Park, KS 66212. To learn more, visit hardscapecontractors.net or call (913) 600-5901.
About Halstead Media
Halstead Media is a performance-driven marketing and sales systems agency specializing in the landscape and outdoor living industry. The company partners with established, growth-oriented landscape firms to build integrated marketing infrastructure aligned with CRM systems, revenue reporting, and long-term scalability. Learn more at www.halsteadmedia.com.
Mike Joneson, owner of Hardscape Contractors
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