Guests engage with the interactive stadium model table during the opening of the Bank of America Stadium Experience Center.
Former Panthers players “call the play” inside the huddle as part of The Immersive Cube® experience at the opening of the Bank of America Stadium Experience Center.
This cutting-edge facility was commissioned by Tepper Sports & Entertainment (TSE) to offer guests an immersive look at the stadium’s upcoming renovations.
“I don’t think we are building stadiums anymore. I think we are building experiences and bringing people together, and I think this is a great example of it.”— NFL Commissioner Roger GoodellCHARLOTTE, NC, UNITED STATES, July 27, 2026 /EINPresswire.com/ — Advent, a leading experiential design and technology company, revealed its storytelling, design, and integrated tech solutions for MoMINTum, the newly opened Bank of America Stadium Experience Center. Positioned right next to Bank of America Stadium, this 15,000-square-foot state-of-the-art venue was created by Tepper Sports & Entertainment (TSE) to deliver an immersive preview of the stadium’s upcoming $1.3+ billion overhaul to potential suite owners, partners, and fans.
At a special event hosted by TSE on Thursday evening, Chief Revenue Officer Eric Sudol guided private tours and described the center as “the most technologically advanced preview center in sports.” Advent designed the space to function as a high-tech storytelling hub. By merging 32 million pixels of immersive LED hardware, custom software, dynamic digital settings, and local artwork, Advent has turned the sports sales journey into an interactive, emotionally resonant narrative.
“Our aim with MoMINTum was to step away from static sales models and create one of the most technologically advanced, story-driven sales environments in professional sports,” said John Roberson, CEO at Advent. “We wanted every guest who enters to not only see what the renovated Bank of America Stadium will look like, but to truly feel the energy, history, and future of the Carolinas.”
NFL Commissioner Roger Goodell attended the event and took part in a “fireside chat” with David Tepper of TSE and Bank of America CEO Brian Moynihan. When discussing how experience centers shape the preview of new stadiums, Goodell remarked, “I don’t think we are building stadiums anymore. I think we are building experiences and bringing people together, and I think this is a great example of it.”
Transforming Sports Sales Through Experiential Technology
Advent engineered and installed a full range of customized display technologies and interactive platforms throughout the center, all driven by the Advent Operating System™ (AOS), a fully customizable, integrated operating system that lets sales representatives control the entire venue seamlessly from a tablet:
The Memory Vault: An immersive, wrap-around LED touchscreen inspired by the security of a private bank vault (a subtle reference to naming rights partner Bank of America). By integrating with TSE’s CRM data, the system curates personalized media reels for guests upon entry, celebrating three decades of stadium history and individual fan milestones.
Hype Theater: Featuring a massive 230-square-foot curved LED display with 14 million pixels, this cinematic transition area uses motion graphics and high-fidelity visuals to narrate the region’s momentum and the stadium’s future.
Holographic Displays: Powered by life-sized transparent OLED technology, two holographic systems bring over 80 filmed stories to life. Sales reps can instantly summon tailored video messages from Panthers legends, Charlotte FC players, community leaders, and executives into the room on demand.
Interactive Stadium Model Table: A custom 1.8 m x 3.4 m interactive LED tabletop composed of 7 million pixels allows multiple guests to simultaneously explore sightlines, seat locations, routes, and stadium amenities.
The Immersive Cube®: A floor-to-ceiling LED display space that mimics exact views and realistic aesthetics from available suites and premium seating sections, providing buyers with full clarity and confidence in their purchase choices.
Rooted in the Story of the Carolinas
Beyond state-of-the-art digital integrations, Advent’s design aesthetic honors the local character of the Carolinas. Premium meeting rooms and hospitality lounges reflect four distinct regional aesthetics—Mountains, Coastal, Urban, and Local—using authentic materials like raw granite, silver mining accents, nautical hardware, and regional artwork.
The space features custom artwork by Charlotte muralist Natalie Daratony and North Carolina artist Matt Moore, incorporating archival game-day photography, game-worn jersey fragments, and topographic overlays.
“MoMINTum is designed to be evergreen. With our Advent Operating System™ (AOS) platform, Tepper Sports & Entertainment can effortlessly switch the space between Carolina Panthers, Charlotte FC, or special event modes with a single click, ensuring every presentation stays timely, relevant, and personal,” added Roberson.
About Advent
Advent is a world-class experiential design and technology company that transforms physical spaces into captivating storytelling environments. By blending brand strategy, design, interactive technology, and digital content, Advent helps sports franchises, universities, and corporate leaders forge deep connections with their audiences, drive engagement, and generate revenue. To learn more, visit [www.adventmovespeople.com].
Susan Shafer
Advent
+1 615-516-6669
susan.shafer@adventmovespeople.com
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