Type Dynamics
Core Factors’ Type Dynamics offers MBTI practitioners a tool that presents the 16 personality types through Jung's eight cognitive processes.
Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences,”— Kris Kiler, President of Core FactorsTEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — Core Factors has introduced Type Dynamics, an assessment that provides both the four-letter type code and an individual's configuration of Jung's eight cognitive processes. It was created by Mark Majors, Ph.D., a counseling psychologist who contributed to the Form M revision of the MBTI® and previously served as Director of Research at the Center for Applications of Psychological Type. Type Dynamics is designed for coaches, consultants, and talent professionals who incorporate the 16 personality types into leadership and team development initiatives, and who wish to teach the model at the depth Jung originally outlined.
Developing leadership remains a long-standing organizational priority. What has shifted is the environment in which those leaders are being prepared. Organizations that in recent years tasked leaders with maintaining stability are now requiring them to navigate conditions their training did not anticipate, with teams that must tackle challenges no one has solved before.
McLean & Company's HR Trends Report 2026, which surveyed 1,626 human resources and leadership respondents in autumn 2025, ranks developing leaders first among organizational priorities for the year, with enabling innovation moving to second place after being tenth the previous year. Controlling labor costs came in last on that same list.
Innovation does not emerge from a strategy document. It arises when a leader can guide a team to a decision even as members view the same scenario from different perspectives. Before it becomes a strategy issue, it is a matter of perception and judgment—and of whether individuals can continue collaborating with a colleague whose thinking they fail to recognize.
For more than fifty years, psychological type has served as the practical answer to that challenge. It equips a team with precise language for describing how people differ in what they notice and how they evaluate it, with no type being superior to any other. What practitioners increasingly need is that language at a deeper level, and that depth is provided by the eight cognitive processes Jung identified, which the four-letter code summarizes.
Type Dynamics incorporates these processes into the participant materials. The report is structured as a workbook. It first introduces the four perception processes, then the four judgment processes, after which it presents the participant's four-letter code and the corresponding cognitive process pattern, ending with all sixteen patterns for side-by-side comparison. Participants learn the framework first and then see their own results expressed within it.
The cognitive process results are delivered to the practitioner on a separate report. The scores indicate which processes a person uses most readily. They do not measure ability, and they require a trained practitioner to interpret. Keeping them on the practitioner report protects that interpretation and provides the practitioner with material for sessions following the debrief. A client's cognitive process results may also differ from what their type code would predict—a common occurrence that reflects the person's development and does not indicate an incorrect type.
"Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences," said Kris Kiler, President of Core Factors. "We built Type Dynamics so that participants can understand the dynamic system of psychological type and be able to apply the original Jungian model to issues of communication, problem solving, decision making, and more. This interpersonal competence is what sets high-performing leaders apart from others."
Type Dynamics measures the same sixteen types across the same four dichotomies, so existing training, frameworks, and interpretations apply directly. The difference is that the report itself explains the eight cognitive processes, rather than requiring the practitioner to construct and deliver that explanation from their own materials.
This works across delivery formats. In coaching, the cognitive process pattern gives a client and coach something to work on after the type conversation ends. In workshops, the report can be completed in the room and taken away afterwards. In team development, two colleagues with the same four-letter code may still operate very differently, and the cognitive process results reveal where those differences lie.
Results reach participants through the Core Factors Participant Hub, where materials remain accessible between sessions, participants can read full descriptions of all sixteen types in addition to their own, and practitioners can enable Evidentra®, the Core Factors AI Coach Assistant, for clients wanting support in applying their results. The practitioner controls when results are released and which features are available.
Practitioners who use psychological type in coaching engagements, leadership programs, or team development work can apply for a free Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes onboarding with a Core Factors account manager and the coursework required to administer the type assessments.
Practitioners running Type Dynamics can also place The 16 Personality Types: Profiles for Self-Discovery in participants' hands. Written by Cindy Paris, an MBTI Master Practitioner and certified professional coach, together with Kris Kiler, it presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and concludes by linking what the reader discovered to the four areas where people skills develop. It is grounded in Jung's theory of psychological type and shaped by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung's Typology in Perspective, writes of the booklet, "This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung's original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive."
Jerry Gilpin, President of the British Association for Psychological Type, describes it as a clear introduction to the sixteen-type model developed from Jung's writings, with profiles of each type written with warmth and nuance, and reports that it brought him new insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is available now through Amazon, with other Amazon marketplaces priced in local currency. Readers working on their own need no assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform for practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners use Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio spans four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work across decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator shows a person which emotional intelligence skills to develop first and guides that
