FIDO Friendly Magazine’s Greg and Susan Sims
Tranquil Tails’ John and Lisa Bryson
Official Campaign Partnership Supports the 18th Annual Get Your Licks on Route 66® Pet Adoption Tour
We're honored to partner with FIDO Friendly in support of the extraordinary work being done by animal shelters and rescue organizations across the country.— John Bryson, President of Tranquil Tails®SUSSEX, WI, UNITED STATES, August 3, 2026 /EINPresswire.com/ — Across America, animal shelters and rescue groups serve as vital community pillars, caring for countless homeless pets each year while relentlessly striving to place them into loving homes. Shelter Animals Count reports that in 2024, roughly 5.8 million dogs and cats entered shelters and rescues nationwide, with over 4.1 million finding families through adoption. However, many shelters still battle overcrowding, scarce resources, and the ongoing challenge of tending to animals awaiting their forever homes.
Acknowledging these organizations’ remarkable efforts, Tranquil Tails® and FIDO Friendly® Magazine today unveiled a new 2026 collaboration aimed at increasing pet adoption awareness, backing local animal shelters, and advocating for pet wellness through FIDO Friendly® Magazine’s annual Get Your Licks on Route 66® Pet Adoption Tour.
For a quarter of a century, FIDO Friendly® Magazine has highlighted the human-pet bond through travel, lifestyle, health, adoption, and community stories. For nearly 18 years, Greg and Susan Sims have been committed to one goal: encouraging pet adoption, honoring the outstanding work of local animal shelters and rescue organizations, and motivating families to welcome homeless pets into their homes.
That mission comes alive each year with the magazine’s Get Your Licks on Route 66® Pet Adoption Tour—a 6,000-mile trek from Los Angeles to Chicago that teams up with local shelters to host adoption events, involve communities, and generate awareness and financial support for participating shelters. Over its first 17 years, the tour has enabled thousands of homeless pets to find loving homes while drawing national attention to the organizations dedicated to their care.
Coinciding with Route 66’s 100th Anniversary in 2026, this year’s tour offers a chance to honor America’s Mother Road while putting an even stronger spotlight on the transformative power of pet adoption.
As the tour’s Official Campaign Partner, Tranquil Tails® will help drive the campaign by promoting pet adoption awareness and plans to provide a selection of products and samples from its innovative pet calming and wellness line at participating tour stops. Designed to reduce stress and encourage calm, Tranquil Tails’ wellness solutions can offer extra comfort for pets during life’s transitions—especially the exciting move from shelter life into a loving forever home.
"At Tranquil Tails®, our mission has always been simple—helping pets live calmer, happier lives," said John Bryson, President of Tranquil Tails®. "We're honored to partner with FIDO Friendly in support of the extraordinary work being done by animal shelters and rescue organizations across the country. If our pet wellness solutions can help make the transition into a new home more comfortable for adopted pets and their families, then we're helping fulfill the mission that inspires us every day."
Greg Sims, President and Co-Founder of FIDO Friendly® Magazine, noted that the partnership reflects a shared dedication to enhancing the lives of companion animals.
"Every shelter we visit is filled with passionate people working tirelessly to give homeless pets a second chance," said Sims. "We're proud to welcome Tranquil Tails® as our Official Campaign Partner. Together, we're helping raise awareness for pet adoption while recognizing the incredible organizations that make a difference in communities every day."
Susan Sims, Publisher and Co-Founder of FIDO Friendly® Magazine, added, "For nearly two decades, our mission has been to connect communities with local shelters while inspiring more families to experience the joy of pet adoption. We're delighted to welcome Tranquil Tails® as our Official Campaign Partner as we continue expanding the reach and impact of the Get Your Licks on Route 66® Pet Adoption Tour."
The 2026 Get Your Licks on Route 66® Pet Adoption Tour will feature visits to animal shelters and community events at nine locations along historic Route 66, starting September 5, 2026. Traveling from Los Angeles to Chicago, the tour will celebrate the 100th Anniversary of Route 66 while directing national attention to local adoption groups, promoting pet adoption, and assisting participating shelters through community engagement and fundraising efforts.
About Tranquil Tails®: Tranquil Tails® is a pet wellness brand dedicated to easing anxiety and promoting calm in the lives of cats and dogs. Our mission is to deliver safe, effective, and nature-identical solutions that support the emotional well-being of pets at every age. Rooted in pheromone research, our products are thoughtfully formulated with high-quality ingredients—free from petroleum-based carriers —giving pet parents peace of mind. Every Tranquil Tails product is developed with compassion, transparency, and a deep respect for the bond between pets and their families. Proudly based in the U.S., we are committed to supporting pet households and giving back to the broader animal-loving community. Learn more at www.tranquiltails.us
About FIDO Friendly® Magazine: Now celebrating its 25th year, FIDO Friendly® Magazine is the Travel & Lifestyle Magazine for you and your dog. Each issue features pet-friendly destinations, hotel reviews, health and wellness topics, adoption stories and the latest trends for traveling and living with dogs. Created 18 years ago, the Get Your Licks on Route 66® Pet Adoption Tour has become the signature initiative of its founders, connecting communities with local animal shelters while encouraging pet adoption across America's most iconic highway. Learn more at www.fidofriendly.com
Rene Mandeville
iVoice Communications, Inc.
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