Southfield, MI – This month, as Sky Bird marks five decades in business, the firm is rolling out a bold nationwide initiative aimed at promoting, backing, and raising the profile of travel advisors throughout North America. Centered on the hashtag #WhyUseATravelAgent, the campaign seeks to bring travel professionals together, boost consumer awareness, and highlight the essential role advisors fill in the increasingly complicated travel landscape of today.
With geopolitical tensions, flight cancellations, shifting entry rules, and evolving global situations continuing to affect travelers everywhere, Sky Bird is urging travel agencies, advisors, and industry allies to jointly emphasize the benefits of relying on a trusted travel expert.
Through this effort, Sky Bird has developed customizable promotional materials, social media graphics, informational messaging, and supporting tools that agencies can adapt with their own branding and distribute to customers.
“For 50 years, Sky Bird has stood beside the travel advisor community, and we believe now is the right moment to lead a broader industry conversation around the true value travel advisors bring to travelers every single day,” said Norman Knowles, CEO of Sky Bird. “When disruptions happen, travelers quickly realize that technology alone cannot replace experience, advocacy, guidance, and human support. This campaign is about bringing the industry together to remind travelers that professional travel advisors remain one of the most important resources in travel.”
The initiative also underscores Sky Bird’s enduring dedication to travel advisors. Throughout its five-decade history, Sky Bird has assisted agencies nationwide with exclusive airfare options, state-of-the-art booking systems, worldwide airline connections, round-the-clock professional support, and its own WINGS Booking Platform.
“Travel advisors are the backbone of this industry, and they deserve greater visibility, stronger advocacy and support,” said Arvin Shah, Chairman of Sky Bird. . “As we celebrate our 50th anniversary, we wanted to mark this milestone by launching an initiative that reflects our long-standing commitment to the travel advisor community. We are proud to help lead efforts that strengthen the profession, elevate its value, and support its continued growth across North America.”
About Sky Bird Travel
Now commemorating 50 years of sector leadership, Sky Bird stands as one of North America’s premier airline consolidators, supplying travel professionals with exclusive airfare options, advanced booking technology, international airline partnerships, and attentive support. Via its proprietary WINGS Booking Platform, Sky Bird offers travel agencies access to competitive airfare deals, NDC content, multi-GDS capabilities, and 24/7 expert assistance. Sky Bird serves travel professionals throughout the United States through a network of domestic and international locations and collaborations with over 100 global airline partners.
For more information, visit www.skybirdtravel.com.
Media Contact:
Contact Person: Priya Chhabra
Company: Sky Bird / Sky Vacations
Email: priya@skyvacations.net
Phone: +1 248 653 1618
City: Southfield
State: MI
Country: USA





