When Tom Murdough launched The Simplay3 Company a decade ago, he wasn’t just introducing another line of children’s products — he was betting that American manufacturing and old-fashioned durability could still win over families. That bet has clearly paid off, as the veteran-owned Ohio business now marks ten years of operation with a customer appreciation event and a limited-time discount.
STREETSBORO, OH, UNITED STATES, October 9, 2026 /EINPresswire.com/ — It started with a handful of orders ten years ago, but those first sales launched what would become a significant player in the American toy industry. The Simplay3 Company, founded by Tom Murdough — a veteran entrepreneur and Toy Industry Hall of Fame inductee — was built around a simple guiding principle: Do It Right. A decade later, that ethos still shapes everything from product development to manufacturing practices and customer relations.
To mark the milestone, Simplay3 is rolling out a special 10% discount on October 10 (10/10) at Simplay3.com, a nod to both the anniversary date and the customers who have supported the company since its earliest days.
Ten Years of Doing It Right
For Murdough, this venture was never just about launching another toy brand. Having previously founded Little Tikes and Step2 — two household names in children’s play products — he returned to the industry with a wealth of experience and a firm belief in keeping production on American soil.
That “Do It Right” philosophy translates into a no-shortcuts approach to quality, designing products with real families in mind, and building a company culture centered on long-term value and customer satisfaction.
It’s more than a slogan, the company says. It’s a promise to create dependable products, support the people who manufacture them, and back every purchase with integrity.
Since those first 2016 sales, Simplay3 has grown into an established American manufacturer of children’s toys and home goods, blending decades of industry knowledge with fresh ideas for how families play, learn, and live.
Designed and Built in Ohio
While much of the toy industry has shifted production overseas, Simplay3 has stayed the course with domestic manufacturing. Its headquarters and production facility in Streetsboro, Ohio, employ an American workforce that brings each product to life.
As a veteran-owned enterprise, the company takes pride in its contribution to American manufacturing and in supporting the local communities and workers behind its products.
Simplay3 specializes in rotational molding, a technique that produces sturdy, long-lasting items built for everyday use. From indoor play areas to outdoor adventures, the product line encourages active, imaginative play without the need for screens, batteries, or complicated assembly.
For Simplay3, “Made in America” isn’t just a label — it’s a commitment to quality craftsmanship and to keeping manufacturing expertise and jobs close to home.
A Decade of Play, Innovation, and Family Favorites
Over the past ten years, the company has steadily expanded its catalog to include ride-on toys, indoor and outdoor play systems, activity centers, and backyard products designed to make everyday moments more enjoyable.
Customer favorites include the Rock Around Wobble Disk, Young Explorers Modular Play System, and the Toddler Tower Adjustable Stool. The lineup also features newer additions like the Crab Sandbox and Boomerang Trike.
Beyond toys, Simplay3 has branched into American-made home and garden products, including the patented Dig-Free line of mailboxes, extending its focus on practical, durable design into other parts of daily life.
Across every category, the mission remains unchanged: deliver lasting value, foster meaningful experiences, and add more joy to everyday routines. That extends to early childhood educators as well, through the company’s Education Direct program.
Real People. Real Service. Right Here in Ohio.
Simplay3’s commitment to doing things right doesn’t stop at the factory floor. Customers with questions or concerns can reach a service team based right in Streetsboro, Ohio.
That direct human connection is central to the company’s promise. Whether it’s a product inquiry or post-purchase assistance, Simplay3 aims to offer responsive, personal support from people who know the products and believe in the brand.
In an age of automated customer service, the company remains dedicated to keeping things personal and accessible.
Celebrate 10 Years with 10% Off on 10/10
A decade in business is worth celebrating, and Simplay3 wants its customers to join the occasion.
From October 10 through October 17, 2026, shoppers can save 10% with code 10YEARS as part of the anniversary celebration. The promotion serves as a thank-you to the families, educators, retailers, and supporters who have helped the company grow over the last ten years.
Whether you’re discovering Simplay3 for the first time or coming back for another favorite, the anniversary sale is an invitation to enjoy a decade of simple play and American-made quality at Simplay3.com.
Looking ahead, the company remains anchored to the principles that started it all: purposeful products, support for American manufacturing, customers first, and always doing it right.
Ten years down. A lifetime of play ahead.
Why it matters: In an industry dominated by overseas production and disposable gadgets, Simplay3’s decade-long commitment to American manufacturing and durable design offers a counterpoint that resonates with consumers seeking quality and longevity. The company’s continued growth suggests there’s still a strong market for products built to last, made by workers close to home.
Sara Koth
The Simplay3 Company
+1 866-855-0100
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