A new business book co-authored by revenue strategist Bola Aremu and motivational speaker Lisa Nichols has surged to Amazon best-seller status within days of its release, reaching the number three spot on the platform’s New Release list in the Marketing category.
The book, titled “Relentless,” was published on June 25, 2026, through SuccessBooks and features contributions from multiple authors sharing stories of persistence and professional breakthrough. Aremu’s chapter, “No More Spots: How Determination Became The Difference,” chronicles how a mindset shift from accepting rejection to asking “how can I?” opened doors to international markets and transformative business results.
Aremu, the founder of Powerhouse Consulting and creator of the C3 Method, brings more than two decades of Fortune 100 experience to the work. Her career has spanned senior roles at The Boeing Company, Pacific Gas and Electric, the Port of Oakland, BlackRock, and United Airlines, traversing the aviation, consumer goods, energy, and finance sectors.
Her academic credentials are equally extensive. She holds a Master’s degree in Integrated Marketing from Northwestern University and a Bachelor’s in Business Administration from the University of Illinois, with additional coursework completed at Bocconi University in Milan.
Among her most cited professional achievements is executing a 35-times revenue return on a single product relaunch, a result that underscores the practical philosophy she outlines in the book. The C3 Method, her proprietary framework, emphasizes systematic approaches to revenue generation and business growth.
The collaboration with Lisa Nichols, a widely recognized motivational speaker and media personality, has given the book significant visibility across business and personal development audiences. The best-seller achievement across multiple Amazon business categories suggests strong demand for narratives that blend practical business strategy with personal resilience.
Publishing industry observers note that collaborative business books featuring multiple authors have gained traction in recent years, offering readers diverse perspectives within a single volume while providing individual contributors with broader platform exposure.
The book’s rapid commercial success reflects growing reader interest in authentic stories from business professionals who have navigated setbacks and systemic barriers on their path to leadership positions.
