“It gives us great pleasure to bring a clean, modern, and technology-driven lodging experience to the Muncie community.”— Asad MalikMUNCIE, IN, UNITED STATES, July 24, 2026 /EINPresswire.com/ — Sapphire Group, a hotel ownership and management firm based in Troy, Michigan, recently conducted a grand opening ribbon-cutting ceremony for the newly built Holiday Inn Express & Suites Muncie Northwest, situated at 6100 W. Hometown Blvd., Muncie, IN 47304.
Phone: (765) 876-2700 Website:https://www.ihg.com/holidayinnexpress/hotels/us/en/muncie/miemc/hoteldetail
Among the notable attendees who took part in the ribbon-cutting ceremony were U.S. Representative Victoria Spartz (Indiana’s 5th Congressional District), Indiana State Representative Elizabeth Rowray (District 35), Rod Lindsey, Regional Vice President of Franchise Performance Support for IHG Hotels & Resorts, and Asad Malik, President & CEO of Sapphire Group.
“It gives us great pleasure to bring a clean, modern, and technology-driven lodging experience to the Muncie community,” stated Asad Malik, President & CEO of Sapphire Group. “With the Formula Blue 2.0 concept, we expect this property to become an award-winning hotel and the preferred lodging choice for both business and leisure travelers visiting the area.”
“On behalf of Sapphire Group, the entire Holiday Inn Express & Suites team is delighted to have the opportunity to serve the Muncie community and our guests,” said Lace Colter, General Manager. “We are committed to providing exceptional service and creating a welcoming experience for every guest.”
The staff at the new Holiday Inn Express & Suites Muncie Northwest is keen to surpass guest expectations. The hotel provides oversized guest rooms and suites outfitted with triple-sheeted, pillow-top mattresses, modern furniture, and amenities travelers anticipate, including microwaves, refrigerators, and Keurig coffee makers.
Conveniently situated just off U.S. Route 35 near Interstate 69, the hotel offers straightforward access to many of the region’s premier businesses, educational institutions, and attractions, such as Ball State University, Indiana Michigan Power, and Minnetrista Museum & Gardens.
Whether stopping by for work or pleasure, visitors will discover a lively community full of things to do. Local points of interest include the Muncie Children’s Museum, the Delaware County Historical Society, the David Owsley Museum of Art, the White River Greenway, and Ball State Cardinals athletic events.
Guests receive a range of complimentary amenities, including:
• Express Start® Breakfast
• High-speed Wi-Fi
• Fitness center
• Indoor saltwater swimming pool
• Business services
• Spacious meeting facilities
The 105-room property showcases the newest Holiday Inn Express design prototype, Formula Blue 2.0, which delivers improved functionality and comfort for today’s travelers. Key highlights include:
• Guest rooms designed with expanded usable space
• A reimagined Smart Shelf that combines luggage storage, bench seating, and drawers
• An upgraded wardrobe featuring a dedicated ironing board and iron compartment
• Warm, contemporary public areas with architectural wood accents
• Regional artwork and state-specific graphics that give guests a stronger sense of place
The hotel also provides fax and copy services, along with over 1,100 square feet of flexible meeting space capable of hosting events for up to 100 attendees.
About Sapphire Group
Sapphire Group is a hotel ownership and management company headquartered in Troy, Michigan. The firm develops and operates high-quality hospitality properties with a focus on exceptional guest experiences, operational excellence, and community engagement.
Evelyn Caroline
Levitate Media Solutions
Evelyn@levitatemediasolutions.com
