This new initiative enables companies of any scale to achieve visibility on Google and receive mentions within AI-generated responses from ChatGPT, Perplexity, Claude, and Google AI Overviews.
Search now splits in two: people still Google, and they increasingly ask an AI assistant. If a business only optimizes for one, it loses the other.”— Head of Search Strategy, Frostbite Marketing
Frostbite Marketing, a U.S.-based digital marketing firm operating nationwide, has unveiled a comprehensive AI Search Optimization service that merges traditional search engine optimization (SEO) with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This offering is designed to ensure businesses appear both in Google search rankings and within the AI-generated answers that users now encounter in ChatGPT, Perplexity, Claude, and Google AI Overviews. Full details can be found at https://frostbitemarketing.com/services/ai-visibility/.
The rollout addresses a significant transformation in how people seek information. According to the Pew Research Center, 34% of U.S. adults reported having used ChatGPT as of its survey conducted February–March 2025 — roughly double the share in 2023, and rising to 58% among adults under 30 (Pew Research Center, "ChatGPT use among Americans roughly doubled since 2023," June 25, 2025). As more purchasing journeys start with a query entered into an AI assistant, simply achieving a high ranking on a results page no longer suffices; brands must also become the source that the AI cites in its replies.
What the service does
Frostbite Marketing's AI Search Optimization program treats SEO, AEO, and GEO as a single, integrated effort rather than isolated strategies:
SEO maintains a business's presence in conventional Google and Bing results, the foundational data that AI systems continue to rely on.
AEO (Answer Engine Optimization) organizes content so it can be directly extracted into answer features and AI summaries — clarity-focused, question-driven pages that present accurate and well-structured facts.
GEO (Generative Engine Optimization) aims to have a brand named and referenced within responses generated by tools like ChatGPT, Perplexity, Claude, and Google AI Overviews.
This unified approach is intended for businesses of any size, from solo operators to multi-location and national brands, across the entire United States.
Free, self-serve tools and an open resource library
Alongside the managed service, Frostbite Marketing provides a public resource library containing over 100 guides on SEO, AEO, GEO, and AI search at https://frostbitemarketing.com/resources/. The company also offers free self-serve tools — including an AI Citation Checker, a website Snapshot Report, and a collection of marketing calculators — so businesses can evaluate their current AI and search visibility before deciding on any commitment.
"Search is splitting into two habits at once: people still Google, and they increasingly ask an AI assistant. If a business only optimizes for one, it loses the other. Our job is to make sure a brand shows up in the ranking and gets named in the answer." — Head of Search Strategy, Frostbite Marketing
Availability
The AI Search Optimization service is now accessible to companies nationwide. To learn more or schedule a consultation, visit https://frostbitemarketing.com/services/ai-visibility/.
About Frostbite Marketing
Frostbite Marketing is a national U.S. digital marketing agency specializing in search visibility across both traditional and AI-driven channels. The agency delivers an integrated program of SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses of every size get found on Google and cited in AI answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. Frostbite Marketing serves clients across the United States and maintains a public library of more than 100 guides and free self-serve tools. Learn more at https://frostbitemarketing.com.
Media Contact
Frostbite Marketing
Email: info@frostbitemarketing.com
Website: https://frostbitemarketing.com
Gio Nava
Frostbite Marketing LLC
+1 702-583-1907
info@frostbitemarketing.com
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