Friday, September 11, 2026

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Bright Paths Recovery Completes Brand Transition, Fully Retiring the Passage To Recovery Name and Website

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Adam Jaratanian – CEO & Founder of Bright Paths Recovery

A Los Angeles detox and residential inpatient rehab formerly operating as Passage To Recovery now operates under a single name, a single website, and a single location: Bright Paths Recovery.

There is one name, one website, and one front door, and all of it points toward the brightest path available.”— Adam Jaratanian, Founder and CEO, Bright Paths RecoveryLOS ANGELES, CA, UNITED STATES, August 30, 2026 /EINPresswire.com/ — Bright Paths Recovery, an alcohol and drug rehab in Los Angeles offering medically supervised detox and residential inpatient addiction treatment, announced today that it has completely retired its former public brand and website, Passage To Recovery. Since 2024, the center has been operating under the Bright Paths Recovery name and now uses that designation exclusively across its website, online listings, and all public-facing materials.

Passage To Recovery, the center's parent company, was established in 2021 and continues as the legal entity behind the program. In 2024, the company launched its treatment center under the Bright Paths Recovery name, a brand founded on the conviction that everyone has multiple possible paths to take, and that treatment should guide each person toward the most promising one.

"Bright Paths Recovery is the name that reflects who we are and why we exist," said Adam Jaratanian, Founder and CEO of Bright Paths Recovery. "Our clients come to us for a new shot at life, a new identity, and a renewed sense of purpose. Retiring the old name completes that same transition for our company. There is one name, one website, and one front door, and all of it points toward the brightest path available."

For families, referring professionals, and past clients searching for the program, the details are now consolidated. The center's official name is Bright Paths Recovery. Its official website is https://brightpathsrecovery.com. Its official address is 10014 Louise Ave, Northridge, CA 91325, in the heart of the San Fernando Valley, and its confidential admissions line is (747) 308-2500. Any listing or directory presenting the program under the former name, or at any other address, should be considered outdated.

Bright Paths Recovery serves adults 18 and over in a fully remodeled, private 12-bed home, with roughly three staff for every two clients. Its programs and services include:

– Medically supervised detox with 24/7 clinical care and same-day admissions
– Residential inpatient rehab, typically 28 to 40 days, built on cognitive behavioral therapy, dialectical behavior therapy, motivational interviewing, and daily group and individual therapy
– Couples rehab, one of the few programs in Los Angeles that treats partners together
– Dual diagnosis treatment for co-occurring anxiety, depression, PTSD and trauma, bipolar disorder, and OCD
– Specialty programs for veterans and active-duty military, pet friendly treatment, art therapy, and anger management
– On-site family therapy, weekly experiential outings across Los Angeles, and chef-prepared meals daily
– Aftercare planning and a lifetime alumni network with weekly check-ins

The center tracks the outcome of every client. Internal outcome data collected over more than a year shows that more than 80 percent of clients who complete the program remain sober, and the center invites families to ask exactly how it measures success and defines relapse. The admissions team verifies insurance benefits free and confidentially, and works with most PPO plans and out-of-network benefits.

The name transition changes nothing about the program's ownership, leadership, licensing, clinical team, or location. Bright Paths Recovery is licensed and certified by the California Department of Health Care Services (certification 191375AP), accredited by The Joint Commission, and LegitScript certified. Clients and families who knew the program under its former name will find the same team and the same home, now under the single name it will carry going forward.

About Bright Paths Recovery

Bright Paths Recovery is a medically supervised detox and residential inpatient treatment center at 10014 Louise Ave, Northridge, CA 91325, serving Los Angeles, the San Fernando Valley, and clients traveling from across the country. Operating under parent company Passage To Recovery, founded in 2021, Bright Paths Recovery helps people struggling with addiction find their true purpose and build a new shot at life, a new identity, and a renewed sense of purpose. Learn more at https://brightpathsrecovery.com or call (747) 308-2500.

Adam Jaratanian
Bright Paths Recovery
+1 (747) 308-2500
info@brightpathsrecovery.com
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David Hall

David Hall

David is the senior editor at NewsWatchInsight. He has a background in journalism and has worked with various media outlets, covering topics ranging from scientific research and policy analysis to global affairs and investigative features. When he is not writing, David enjoys reading, hiking, photography, and exploring new coffee shops.


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