A tourist watches hot air balloons
Using a telescope to observe stars
This new travel solution consolidates customer management, trip planning, client messaging, proposals, reservations, and operations into a single system designed expressly for DMCs.
“That’s the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”— Paul Sarfati
DOVER, DE, UNITED STATES, September 6, 2026 /EINPresswire.com/ — Baboo Travel is now advancing its worldwide bespoke travel concept with an AI-powered platform. This system is intended to greatly simplify how Destination Management Companies, local specialists, and Baboo’s own travel crew plan, sell, and oversee intricate custom itineraries.
Established in 2020, Baboo was built on a straightforward premise: those who know a location best should have a larger hand in shaping the trips travelers take.
Yet the reality is that tailor-made travel remains notably complex to execute.
A single reservation often demands juggling CRM tools, spreadsheets, email chains, messaging apps, PDFs, itinerary software, supplier confirmations, payment systems, and operational files. For smaller DMCs and niche local experts, technology frequently adds complexity rather than removing it.
Baboo aims to flip that dynamic.
Its new platform unites the entire customer experience within a single operational workspace. Here, Local Experts can receive and respond to inquiries, assess traveler preferences, build itineraries and proposals, correspond directly with clients, manage bookings and confirmations, coordinate logistics, and keep a full record of each trip.
Artificial intelligence is woven throughout the platform to support the people doing the work, not to supplant them.
AI helps organize incoming requests, highlight key client details, assist in trip creation, speed up repetitive tasks, improve communication, and enable teams to process large volumes of travel data more effectively.
However, Baboo maintains that the final travel experience should still be driven by human insight.
“AI handles information exceptionally well, but it doesn’t know Oaxaca like a local does, it doesn’t know the small hotel in Puglia that suits a specific couple, and it can’t replace years of trust built with guides, accommodations, and communities,” said Paul Sarfati, Founder and CEO of Baboo Travel. “The real opportunity is giving those experts far better tools.”
The platform is being built around the actual workflows of DMCs rather than adapting generic CRM software for the travel sector.
A Local Expert can move from a fresh inquiry through trip planning, proposal creation, client conversations, booking, and operations—all while preserving consistent traveler and trip context throughout the process.
For the traveler, this translates to a smoother experience: clearer proposals, centralized correspondence, regularly updated trip confirmations, and easier access to essential information before and during travel.
Baboo currently works with destination specialists worldwide and has built its consumer offering around linking travelers with vetted local experts. The new technology extends that philosophy by providing those experts with the infrastructure to thrive in an increasingly tech-driven travel industry.
“We’ve spent years asking how technology can make tailor-made travel more personal instead of less personal,” Sarfati added. “That’s the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”
The platform will be gradually deployed across Baboo’s internal teams and its Local Expert network as the company develops what it views as a new blueprint for personalized travel.
About Baboo Travel
Baboo Travel is a tailor-made travel platform founded in 2020 that connects travelers with carefully selected Local Experts around the world. Baboo combines local knowledge, personalized trip design and technology to simplify the process of creating and booking customized journeys. Baboo Travel has been a Certified B Corporation since 2022.
Paul Sarfati
Baboo Travel Inc
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