When a brand spends eight years perfecting the art of the bespoke bouquet, the next logical step isn’t just more petals—it’s an entire universe of refined living. That’s the move Riyadh-based SOSA Fiori is making with its transformation into SOSA’S, a shift that turns a specialty floral studio into a full-fledged luxury lifestyle destination.
Founded by Hessa Alzimami—a Saudi hospitality and experience design expert who also leads Hessa Events—the rebranded label is expanding far beyond its floral roots. The new SOSA’S identity brings together luxury gifting, home accessories, decorative objects, and products tailored for contemporary hospitality, all under one roof in the Saudi capital.
The journey began in 2018, when SOSA Fiori carved out a niche by treating flowers as a medium for personal expression. Through custom arrangements and thoughtfully curated gifts, the brand built a reputation grounded in aesthetics, precision, and the emotional weight of giving. Now, SOSA’S takes that ethos and applies it to the broader canvas of daily life, special milestones, and high-end hospitality settings.
The expanded lineup is a curated blend of categories: luxury floral arrangements, gift hampers and boxes, premium chocolates and sweets, decorative vases, home accessories, and seasonal offerings. Each piece is selected with an eye toward marrying visual appeal with practicality and durability. Whether it’s a statement centerpiece for a living room or a meticulously assembled present, the collections celebrate the small details that elevate both spaces and moments. The brand is also doubling down on corporate gifting and hospitality services, offering businesses bespoke concepts for executive relations, company events, guest experiences, and milestone celebrations.
To anchor this new chapter, SOSA’S is opening a fresh location in Riyadh. The space is designed as a destination where shoppers can immerse themselves in the brand’s evolving vision of luxury living. It combines floral artistry, home décor, and curated lifestyle products into a single, cohesive experience—catering to clients searching for distinctive pieces for their residences, personal celebrations, or professional gifting needs.
The timing aligns with a broader surge in Riyadh’s lifestyle and hospitality sectors, where demand is growing for brands that blend design savvy with personalization and premium service. For SOSA’S, the new outpost is a chance to reach a wider audience while cementing its role in Saudi Arabia’s expanding luxury market.
Alzimami’s background is central to this evolution. With over eight years in the kingdom’s hospitality and experience design scene, she has honed an understanding of how aesthetics, atmosphere, and thoughtful touches shape lasting memories. Her insights have been featured in Entrepreneur Middle East and profiled in Business Traveller, solidifying her footprint in the region’s luxury hospitality and entrepreneurial circles. That expertise now infuses SOSA’S, where the principles of hospitality extend beyond events and into tangible products that enhance the spaces people live in and the occasions they hold dear.
“With SOSA Fiori, we began by exploring how flowers could express care, appreciation, and emotion,” said Alzimami. “SOSA’S is a natural evolution of that vision. We wanted to create a destination that brings together everything we value about design and hospitality, from the objects we choose for our homes to the gifts we give and the experiences we create for others.”
With its fresh identity, broader collections, and a new Riyadh home, SOSA’S steps into its next phase as a Saudi luxury lifestyle brand, offering a refined take on home accessories, gifting, and modern hospitality.
About SOSA’S
Launched in 2018 as SOSA Fiori, SOSA’S is a Saudi luxury lifestyle brand founded by Hessa Alzimami, a hospitality and experience design expert and the founder of Hessa Events. What began as a bespoke floral design studio has grown into a curated marketplace featuring flowers, luxury gifts and hampers, chocolates and confections, home accessories, decorative items, and specialized corporate gifting solutions. With its new Riyadh location, SOSA’S merges design, craftsmanship, and hospitality to craft distinctive products and gifting experiences for contemporary living.
Ameer albahouth
Arbaaa Media
+966 53 036 3333
Pr@arbaaa.com
Why it matters: This rebrand signals how Saudi luxury brands are moving beyond single-category offerings to build integrated lifestyle experiences. As Riyadh’s hospitality scene matures, SOSA’S positions itself at the intersection of design, gifting, and service—a model that could define the next wave of premium retail in the region.
