A regional coffee roaster with deep roots in Athens, Georgia, is making a major leap into grocery aisles across the Southeast. For shoppers in North Carolina, South Carolina, and Georgia, the familiar taste of Jittery Joe’s—once only found in its cafés or by mail order—is now just a trip to the local Lowes Foods away.
Roasting beans at Jittery Joe’s Athens facility
Signature Coffees and Cocoa Are Now Available Across North Carolina, South Carolina and Georgia
Lowes Foods understands the value of regional brands and the communities behind them, which makes this a natural fit for us. ”— Michael Ripps, president and co-owner of Jittery Joe’s Coffee
ATHENS, GA, UNITED STATES, October 8, 2026 /EINPresswire.com/ — Jittery Joe’s Coffee is bringing coffee roasted in Athens, Georgia, to grocery aisles across the Southeast with the launch of its coffees and cocoa at more than 100 Lowes Foods locations throughout North Carolina, South Carolina and Georgia.
Now available at participating stores, the collection includes Pete’s Groovy Brew in whole bean and ground varieties, Tour de Force ground coffee and single-serve instant packets, Café de Olla, Widespread Panic Up All Night Coffee and Pete the Cat Hot Cocoa. Together, the lineup introduces Lowes Foods shoppers to Jittery Joe’s signature roasts and collaborations celebrating the artists, musicians and creative culture connected to the company’s Athens roots.
“We have spent more than 30 years roasting coffee in Athens and growing Jittery Joe’s one relationship at a time,” says Michael Ripps, president and co-owner of Jittery Joe’s Coffee. “Lowes Foods understands the value of regional brands and the communities behind them, which makes this a natural fit for us. We’re excited to make Jittery Joe’s part of the daily coffee routine for more people across the Southeast.”
Jittery Joe’s opened beside Athens’ legendary 40 Watt Club in 1994 and has grown from its original coffeehouse into a retail and wholesale coffee company with cafés across Georgia and customers throughout the country. The company continues to roast its coffees to order at its Athens facility using beans sourced from producers around the world, an approach that recently earned Jittery Joe’s recognition as one of Newsweek’s Best Premium Coffee Brands of 2026.
The launch significantly expands the company’s retail footprint through a grocer that shares its regional focus. Founded in North Wilkesboro, North Carolina, in 1954, Lowes Foods serves communities across the Carolinas and Georgia, with a longstanding commitment to supporting local businesses and bringing regional products to its shoppers.
Jittery Joe’s products are available now at participating Lowes Foods locations. Product selection may vary by store. To find the nearest location, visit Lowes Foods online. For more information about Jittery Joe’s Coffee, visit the website and follow @jitteryjoescoffee on Instagram.
Chad Shearer
Caren West PR
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Why it matters: This partnership signals a growing trend of regional grocers betting on local, artisan brands to differentiate themselves from national chains. For Jittery Joe’s, the move transforms a beloved local coffeehouse into a widely available grocery staple, potentially reshaping how Southeastern consumers think about their daily brew.
