Complimentary live event on September 10 details how Cogya transformed ROI Monitor founder Pablo Turletti’s 15-year marketing methodology into an artificial intelligence platform.
Turning a decade and a half of intuitive expertise into a system that operates reliably, without my direct involvement, proved to be the real challenge.”— Pablo Turletti, Founder, ROI MonitorFL, UNITED STATES, September 3, 2026 /EINPresswire.com/ — Cogya, an AI strategy and product development organization based in Miami, and ROI Monitor, the marketing ROI platform created by Pablo Turletti, are presenting a complimentary live webinar on Thursday, September 10 at 12:00 PM ET with the title “Cogya x ROI Monitor: A Case Study in Turning 15 Years of Marketing IP Into an AI System.”
This event expands on last month’s disclosure regarding the AI platform Cogya developed in collaboration with Turletti, which puts into practice his causation-based marketing ROI methodology — a structure that ties marketing activities directly to quantifiable business and financial results. Turletti honed this method over a 15-year period and has instructed more than 1,000 marketing experts in its application.
While the earlier announcement addressed what was built, this webinar will focus on the how. Damien Bonnefoux and Mohamed Abdalhamid from Cogya will explain the process of converting Turletti’s decision-making logic into structured AI workflows, the architectural choices influencing the final platform, and the operational shifts that occurred for ROI Monitor after the system went live. Turletti will participate to share his perspective as the domain expert — describing what it required to transform 15 years of intuitive decisions into a system that executes them reliably.
“Most businesses don’t face Pablo’s specific scenario, but nearly all of them have someone like him — a specialist whose expertise can’t extend beyond their own schedule,” said Damien Bonnefoux, Co-founder and CEO of Cogya. “That’s why we decided to present the actual development process in this session, not merely the announcement.”
“Translating fifteen years of judgment calls into something that runs consistently, without me in the room, was the hard part,” said Pablo Turletti, founder of ROI Monitor. “What we ended up with doesn’t just save time — it holds up to the same standard I’d apply myself.”
EVENT DETAILS
What: Cogya x ROI Monitor: A Case Study in Turning 15 Years of Marketing IP Into an AI System
When: Thursday, September 10, 2026, 12:00 PM ET
Where: Live and online via Zoom
Cost: Free
Registration: https://cogya.com/webinar-cogya-roimonitor
Seats are limited to keep the Q&A session workable; registration is required to receive the Zoom join link.
Damien Bonnefoux
COGYA LLC
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